FC Barcelona
Agency
Delirio & Twain
Year
2021
Market
Worldwide
Results
+55.000 km traveled
+26 fields visited
+40.000€ in media earned
+55.000 interactions
The first official bus of a football team designed by fans.
We turned the official bus where the players travel into a blank canvas. Fans, people in danger of exclusion, and soccer players painted it together with their own hands. So what was once a means of transportation, became an outdoor campaign.
VIDEO
THE ARTISTS •
THE ARTISTS •
THE ARTISTS •
THE ARTISTS •
THE ARTISTS •
THE BUS •
THE BUS •
THE BUS •
THE BUS •
THE BUS •
CASE
STUDY
